In today’s retail environment, consumers have unprecedented access to information and an overwhelming number of places from which to buy things. They soon realize that not all products or customer service experiences are created equal. Product information is often inaccurate and incomplete. Product choices and delivery options can be limited or misrepresented. And finally, the service after the sale is often nonexistent.
These experiences result in consumers bouncing from site to site or store to store as they try to sort out where they can get authentic information and the right product at the right price from a reputable source. All of which makes predicting what they will buy from where, difficult to know. Parts Via seizes on this consumer behavior opportunity. It uniquely caters to the growing and prominent use of internet product searches and provides a purchasing gateway that meets the consumer where they shop and how they demand to be serviced before, during and after the sale.
- Quality Authentic Branded Products on-line
- Easy buying process
- Delivery Options (in-home, in-store)
- Customer Service & Support
Parts Via leverages the capabilities of Keystone Automotive Operations within the supply chain while seizing the power of our partner’s brands and the network retail outlets’ ability to serve local markets.
of all retail sales will be transacted online in the next 3 years.
of consumers expect real time service.
number of US consumers browsing and buying online by 2020